#PorscheSXSW
February 9, 2022 | Press Release 1

Porsche opens its sketchpad at South by Southwest®

Porsche has signed a three-year cooperation agreement with South by Southwest® (SXSW®), the annual festival of tech and culture that brings tens of thousands of professionals to Austin, Texas, USA. This is also the first year that Porsche will be represented at SXSW, which takes place from March 11th to 20th.

March 11, 2022 | Press Release 2

Porsche unveils creative highlights at South by Southwest®

Porsche this week invites upcoming artists and innovators to engage with its designers and their work in a one-of-a-kind setting. For the first time, the German sports car maker is partnering with South by Southwest®, the annual festival of tech, film, music, education, and culture that attracts tens of thousands of professionals to Austin, Texas. The centerpiece of Porsche’s presence at SXSW 2022, which will run from March 11-20, will be an installation in downtown Austin (400 Congress Ave) highlighting the creative process behind the development of its iconic sports cars.

March 11, 2022 | Press Release 3

Pixar Animation Studios and Porsche to return the character of Sally Carrera to the road

Marking the 20th anniversary of Sally Carrera, from Pixar Animation Studio’s Cars franchise, Porsche has been working for several months to create a unique car for a charitable auction. Proceeds from the auction will support life-changing programs for girls and young women through Girls Inc. as well as the USA for UNHCR, the UN Refugee Agency, to provide aid to children and their families affected by the conflict in Ukraine.

Press Release 2

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Porsche Unseen

Half past eight in the morning in Weissach. It could be any normal small town in southern Germany, with a church and butcher’s shop on the village square, surrounded by gently rolling hills and golden fields of wheat – if it were not for the Porsche prototypes covered with camouflage film that visitors encounter on the country road leading to the town.

Vision Spyder

Porsche Unseen
Porsche Vision Spyder
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Year: 2019     Devolopment stage: 1:1 hard model

The eternal rebel James Dean is one of the great heroes of Porsche’s history. His silver Porsche 550 Spyder, to which he lovingly gave the nickname “Little Bastard”, remains in our collective memory up to the present day. However, when they came up with the Porsche Vision Spyder, the design team was not just harking back to James Dean and his sports car. The Porsche 550-1500 RS Spyder also served as a further source of inspiration for the volumes, dimensions and formal design elements. Hans Herrmann had driven this racing car for more than 3,000 km, north to south through Mexico, in the legendary Carrera Panamericana in 1954 – achieving a class victory and third place overall for Porsche.

With its spartan cockpit, flat radiator grilles over its mid-mounted engine, red racing stripes and the suggested fins at the rear, the compact sports car quite clearly calls to mind the Carrera Panamericana racer. At the same time, the study served as the basis for further development of the design identity for combustion-engined Porsche sports cars: the vertical arrangement of the headlights at the front as well as other aerodynamic and functional elements such as the angular roll bar were thus adopted as part of the Porsche design language.

Vision Turismo

Porsche Unseen
Porsche Vision Turismo
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Year: 2016     Devolopment stage: 1:1 hard model

Not every successful series production model is developed in a linear design process. Sometimes there can be a series of coincidences and unexpected alignments of the stars that lead a designer, via a few detours, to the final destination. The story of the Porsche Taycan – the brand’s first all-electric production sports car – also started with a misunderstanding. “When walking past, I saw a schematic representation of the Porsche 918 on a designer's drawing board in our studio. A line had been redrawn with a felt-tip pen to clearly show the falling contour,” remembers Michael Mauer. “From the corner of my eye it looked like a rear door joint. I was astonished!”

The idea of a super sports car with four seats was born. The next question was that of the appropriate drive system to allow realisation of the especially sporty proportions: could this exciting athlete of a car be powered by a mid-mounted engine? Or should it receive a rear engine in the tradition of the brand – as the first full four-seater Porsche 911? “In view of the question of the proportions and the emergence of the topic of electric mobility, we discovered that the idea could be realised even better with a purely electric powertrain,” remembers Michael Mauer. The first evolutionary stage of the Porsche Taycan was therefore developed from a four-seater super sports car.

The Porsche Vision Turismo also set new trends in terms of style: the continuous light bar with the Porsche logo at the rear was adopted as a fixed element in the brand identity and it can now be found on almost all models. The new design identity of the electric vehicles has also been further developed and defined on the basis of the front lights.

904 Living Legend

Porsche Unseen
Porsche 904 Living legend
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Year: 2013     Devolopment stage: 1:1 hard model

Sometimes good ideas are not so very far away – maybe even somewhere else in our family Group. Volkswagen had been conducting research into an economical one-litre car since 2002, before launching the concept as the limited-edition Volkswagen XL in 2014. Most of all, this study piqued the interest of the Porsche Design Studio due to its carbon monocoque chassis. This was because the lightweight and compact vehicle architecture offered the opportunity to develop a radically small and minimalist sports car. So, as the design team started to experiment with different body styles, they quickly realised, to their utter astonishment, that the car they'd designed had very similar proportions and dimensions to one of the lightweight racing legends from the factory museum – the Porsche 904.

The result was an incredibly compact and efficient mid-engined sports car. With its low cockpit and sculpturally flared wheel arches, it confidently transported the purist design idea of the legendary Porsche Carrera GTS from 1963 into the present day. A high-revving V2 motorcycle engine would have been a suitable power plant for the Porsche 904 Living Legend, which barely weighed more than 900 kg.

Photos and videos

Press Release 2
Porsche unveils creative highlights at South by Southwest®
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Press Release 2
South by Southwest® opening day
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Press Release 3
Sally Carrera
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Press Release 3
Sally Carrera Media Event
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Porsche innovation
Innovation management
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Porsche innovation
The Porsche Vision Gran Turismo
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Porsche innovations
Soundtrack my life
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Porsche Unseen
The design Process
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Porsche Unseen
Porsche Vision Spyder
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Porsche Unseen
Porsche Vision Turismo
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Porsche Unseen
Porsche 904 Living legend
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Contact

Marcus Kabel
Manager, Corporate Communications
Porsche Cars North America, Inc.
marcus.kabel@porsche.us
+1 404.845.6422
Nadine Toberer
Spokesperson Design, Lifestyle
and Brand Communications
nadine.toberer@porsche.de
+ 49 (0) 711 / 911 23088
Christoph Lungwitz
Spokesperson Innovations
christoph.lungwitz@porsche.de
+49 (0) 711 – 911 56699