Porsche Exclusive Manufaktur and the Style Porsche design department have come together to implement a unique concept: as part of the Heritage Design strategy, the partners are creating exclusive 911 models by reinterpreting iconic elements from Porsche vehicles dating from the 1950s through to the 1980s. Equipped with state-of-the-art sports car technology, these limited-edition series feature highly emotive designs that pay tribute to Porsche history.
Following the great success of the Heritage Design Package for the 911 Speedster in 2019, Porsche presented the 911 Targa 4S Heritage Design Edition in the summer of 2020 as the first of four collector's items from the Heritage Design strategy. This model exudes an authentic 1950s look thanks to its exclusive Cherry Metallic paintwork, sophisticated white foiling with a historic design and gold-coloured logos. The second collector's model, the new 911 Sport Classic, revives the style of the 1960s and early 1970s. Two more limited-edition Heritage Design vehicles will follow.
A selection of elements from each decade is also available within Heritage Design Packages for most current 911 models. The Heritage Design Package Pure was launched along with the 911 Targa 4S Heritage Design Edition. The new Heritage Design Package Classic allows drivers to capture the flair of the 1960s and early 1970s in additional body styles.
"We think it's vital to transport the brand's values into the future. The Heritage Design models represent an intentional addition to our current and future range of hybrid and electric vehicles, all of which have technical innovation at the forefront of their design," says Boris Apenbrink, Head of Vehicles at Porsche Exclusive Manufaktur.
Porsche has always set the benchmark for design and styling: vehicles from previous eras have evolved into style icons. The Heritage Design models revive these legendary looks using a range of special colours and materials as the focal point. The designers sought out old colour and equipment cards and museum vehicles as inspiration, and reinterpreted design elements from each era. The interior textiles played an especially important role in this process. Iconic features such as the use of corduroy, plus the pepita houndstooth, pasha and tartan patterns have all been redesigned, extensively tested and produced using the latest materials for the Heritage Design models.
The contrast between tradition and innovation is showcased by a feature positioned centrally on the bonnet: the 911 Targa 4S Heritage Design Edition and the 911 Sport Classic bear a version of the Porsche crest that is virtually identical to the historic crest used in 1963.
Porsche Design is developing matching timepieces exclusively for the owners of Heritage Design vehicles. Just as Professor Ferdinand Alexander Porsche (the designer of the 911 and founder of Porsche Design) would have wanted, these watches give iconic designs from the past a modern update. "Different titanium finishes and Porsche Design's proprietary chronograph functionality are the features that define this series of watches,” says Gerhard J. Novak, General Manager Porsche Design Timepieces. “Combined with new interpretations of patterns such as pepita houndstooth or the Sport Classic stripes, these designs culminate in a unique collection of watches that pay tribute to the heritage of the brand."
Further information as well as film and photo material is available in the Porsche Newsroom: newsroom.porsche.de
