The Ideas

The 911 and its evolution

The “Consistent” Idea

Porsche design DNA extends across all model ranges – and that of the 911 goes all the way back to 1963.

The 959 Coupé and motorsport

The “Passionate” Idea

Porsche engineers seek out new challenges every day. On all race tracks. And they celebrate successes. In all races. Whoever wins Le Mans, the Mille Miglia, the Paris-Dakar, the Carrera Panamericana, on the Nürburgring, in Monte Carlo and in Sebring is equipped for every situation.

911 Turbo 3.0 Coupé and the 917 era

The “Powerful” Idea

Porsche enjoyed unprecedented success in motor racing in the early 1970s. The Zuffenhausen company dominated all its competitors. This emboldened its confidence in its technical abilities.

Porsche 911 Carrera RS 2.7 Coupé and the 24 Hours of Le Mans

The “Fast” Idea

The key topics of the “Fast” idea are aerodynamics and the vehicle’s controllability. Engine power alone is ineffective if it cannot be harnessed. From the very outset, Ferry Porsche therefore sought to make his cars both controllable and aerodynamic – and therefore faster.

356 B 2000 GS Carrera GT

The “Clever” Idea

Porsche seeks to respond to technological challenges with the best rather than the quickest solution. The “Clever” idea therefore represents Porsche’s engineering skills.

The Porsche 908 Coupé

The “Light” Idea

The power-to-weight ratio has always been the crucial factor in sports car manufacturing – in other words, the relationship between the engine power and vehicle weight. For that reason, Porsche has always been committed to reducing weight and to lightweight design principles.