State-of-the-art and spacious
Franciacorta Porsche Experience Center
State-of-the-art and spacious
→ Porsche Experience Centers (PECs) are unique in the automotive industry and bring the Porsche brand and its products to life with dynamic, live driving experiences.
→ PECs are neither showrooms nor racetracks. They are places where Porsche enthusiasts meet to celebrate their passion for the brand.
→ Porsche Experience Centers are the vehicle-demonstration flagships of Porsche.
→ Visitors can test the cars’ performance, dynamics and safety, and take part in driving programmes under the watchful eye of expert instructors.
→ PECs also reflect Porsche Corporate Architecture. The architectural principles of the buildings are characterised by clear and distinct sub-structures.
→ There are currently seven such facilities worldwide: Leipzig, Silverstone, Atlanta, Le Mans, Los Angeles, Shanghai and the Hockenheimring. The eighth PEC, in Franciacorta, will open on 11 September 2021, while the ninth will follow in Tokyo, in October. Further sites are already in the planning.
→ The Franciacorta Porsche Experience Center is strategically located in the middle of northern Italy, not far from the Swiss border, and with good connections to the airports of Milan, Bergamo and Verona. It is already regarded as ‘Southern Europe’s Porsche Experience Center’ and is expected to welcome 20,000 visitors a year.
→ Approximately 28 million euros have been invested in the new facility and
→ Franciacorta is the only PEC to have a Class 2-approved racetrack. This means that it can host every kind of motorsport event with the exception of Formula One.
→ The Experience Centre covers an area of around 60 hectares
→ The architecturally impressive customer centre has a floorspace of more than 5,000 m² and includes a conference centre, a restaurant with a view of the racetrack, and much more besides.
→ The racetrack forms the heart of the facility. There are several circuits on the premises:
→ The main circuit: a dynamic 2.5 kilometre FIA-approved course, which – from the hairpin to the chicane, from the fast 180 to the tight corner – allows drivers to test the performance and road holding of Porsche’s sports cars.
→ Low-friction handling: a low-grip track designed to safely test the traction and easy handling of our vehicles.
→ Low-friction circle: a low-friction circuit where visitors learn how to handle understeer and oversteer.
→ Dynamic area: a large dynamic area for testing the braking performance, agility and stability of Porsche sports cars.
→ Off-road: visitors can experience the off-road capabilities of the Macan and Cayenne with vertical and horizontal ramps, corners, an obstacle course and a natural dirt track.
→ Go-kart track: an outdoor track for electric karts.v
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